The semiotic tradition is the study of signs and symbols.  Signs and symbols have been a very effective communication instrument persons across the globe communicate.  Communication theorists are concerned about the representation of objects, ideas, states, situation and feelings and what response they evoke.  As most signs are universal, they have proven to be an effective … Continue reading The Semiotic Tradition →

From as early as fifth century BC rhetoric was a colourful language whereby oratory skills were used to influence an intended audience.  The execution of this skill has been instrumental in the delivery of sound arguments in courtrooms; successful organization of political campaigns and church rallies; effective persuasion of insurance executives, telesales, and the list … Continue reading Rhetorical Tradition →

This theory uses past occurrences to understand the process of feedback and control in communication.   The intention is to comprehend a complex system through a process of ascertaining how a system works.  According to Littlejohn and Foss a system is a, “parts, or variables that influence one another, shape and control the character of the … Continue reading The Cybernetic Tradition →

All theories include academic jargon.  This does not exclude the concept of the tradition of socio-psychology.  Essentially what this involves is scientists evaluating, over a period of time, why and how people communicate and seek to formalize a linkage or commonality by the support of questionnaires and surveys.  For example, Kelley’s interactional theory posits that … Continue reading The Socio-Psychological Tradition →

  Communication is something we all participate in.  From the time we enter into this world up until our departure.  Though the majority of persons think of communication in isolation, communication is a process we all engender as no one likes to have conversations without soliciting a response.  Now that some consideration about communication has … Continue reading Humanistic vs Scientific Theory →